Handbook

This subject provides an opportunity for students to develop, evaluate and apply contemporary speciality marketing topics including global marketing and value chains, business-to-business relationships, services marketing, and contemporary models of retail marketing. This subject combines the application of marketing fundamental with practical business knowledge.  This subject provides an opportunity for … For more content click the Read More button below.

Global marketing: definition, evolution, principles such as cultural sensitivity to create marketing strategies aligned with global citizenship principlesServices marketing: definition, evolution, principles such as distinctive characteristics of services marketing mix and significance of satisfaction, value and service qualityRetail marketing: definition, evolution, principles such as digital and physical distribution strategies and … For more content click the Read More button below.