Abstract
Social media and digital marketing is now embedded in many organisations ranging from SME to global companies. Individuals also have a vested interest in communicating their personal brand for commercial benefit through online tools. This subject is designed to provide an introduction to the world of digital and social media … For more content click the Read More button below.
Syllabus
Introduction to digital marketingTypes of social media and digital networks and how they are used commercially (social and technical affordance)Networked nature of communicationMicro/macro environmentsGovernance and policyMarketing strategies for a social media and digital environmentSocial and digital marketing tactics (SEO, content marketing, big data analytics)Planning social media and digital communicationPower of … For more content click the Read More button below.
Learning outcomes
Upon successful completion of this subject, students should:
1.
be able to examine individual digital platforms and evaluate how they are used for personal and professional marketing practices;
2.
be able to map and conceptualise cross platform communications and strategy and tactics;
3.
be able to create an effective social and digital marketing plan;
4.
be able to implement and evaluate digital marketing strategies and tactics; and
5.
be able to reflect on ethical and legal issues facing social and digital activities and analyse how they impact on marketing practice.
Enrolment restrictions
Pre-requisite