Abstract
Understanding of organisational culture and change are essential for organisational communication professionals. This subject critically examines external pressures to change, such as sustainability, employee and community engagement, demographics, responsibility, reputation and gaining competitive advantage. It explores methods used by organisations to identify, meet and manage stakeholder expectations. It explores and … For more content click the Read More button below.
Syllabus
Corporate culture: concepts and approachesOrganisational change: context and issuesStakeholder communication: consultation, engagement and adaptationContemporary expectations and challenges for professional communicatorsPlanning and developing strategies for change
Assessment items
1. Corporate culture analysis
2. Stakeholder engagement and Communication Strategy
Learning outcomes
Upon successful completion of this subject, students should:
1.
Demonstrate advanced knowledge of the role of communication in organisational culture and organisational change
2.
Demonstrate cognitive skills to critically evaluate theories and contemporary communication practice concerning organisational culture
3.
Demonstrate ability to identify and critically evaluate stakeholder theory and practice, and external pressures on organisations, and develop strategies intended to support and effect organisational change
Learning resources
Additional resources required by students
Clampitt, P. G. (2017). Communicating for managerial effectiveness : Challenges, strategies, solutions (6th ed.). SAGE Publications, Inc. Chapter 10. Communicating about change (pp. 300-337)
Gregory, A. (2021). Planning and managing public relations campaigns : A strategic approach. Kogan Page, Limited. Chapter 5 (pp. 85-104) and Chapter 7 (pp. 173-205)
Harrison, … For more content click the Read More button below.
Johnson, G., Whittington, R., Scholes, K., Angwin, D., & Regnér, P. (2017). Exploring strategy : Text and cases (11th ed.). Pearson Education. Chapter 6.3 What is culture and why is it so important? (pp. 168-180)
Lewis, L. (2019). Organizational change : Creating change through strategic communication (2nd ed.). Wiley-Blackwell. Introduction, Chapters 1, 2, 3, 4, 5 and 6