Abstract
This subject explores how to identify, connect and build relationships in a professional communication context. Students will explore a range of specific strategies to understand the importance of audiences needs and behaviours in developing communication for impact in a digital age. This subject is one of four introductory subjects that … For more content click the Read More button below.
Syllabus
Intrapersonal communication, reflecting on values, beliefs and attitudesRespectful and culturally appropriate communicationPolicies and protocols for Indigenous audiencesThe role of the audience in communication Ethical issues for communication, media, design and contentAudience demographics Developing a needs analysis Strategies for building audience engagement Planning, prototyping and experimentation Effective communication strategies The future … For more content click the Read More button below.
Assessment items
1. SWOT Analysis
2. Audience Profiles
3. Digital Audience Engagement
Learning outcomes
Upon successful completion of this subject, students should:
1.
be able to identify and explain target audiences, demographics, and related datasets;
2.
be able to develop a communication response to an audience problem/issue;
3.
be able to plan an audience engagement activity for a real-world context;
4.
be able to research and develop strategies for optimal user engagement;
5.
be able to analyse the relationships between audience engagement and social connection; and
6.
be able to evaluate and reflect on approaches to audience engagement on and off line.