Abstract
This subject provides students with an introduction to the fundamental theory and practice of establishing and maintaining effective and valuable relationships with media partners. It situates media relationship building within existing strategic goals of the organisation. The subject includes targeted development of content for media agencies. This subject is designed … For more content click the Read More button below.
Syllabus
Creating value within relationshipsAdding value through partneringResolving issues in relationships and partnershipsResearching, planning and executing pitches
Enrolment restrictions
Incompatible