Digital Media Practice

Abstract

Students undertake a practice-based exploration of emerging models of media creation, distribution and consumption and consider the impact of these models on existing communication and creative industries from an industry-specific perspective. Students research audiences and markets to develop a complex digital artefact of relevance to their professional practice and engage … For more content click the Read More button below.

Students undertake a practice-based exploration of emerging models of media creation, distribution and consumption and consider the impact of these models on existing communication and creative industries from an industry-specific perspective. Students research audiences and markets to develop a complex digital artefact of relevance to their professional practice and engage with the major controversies, issues, and ethics around social media in society. This subject encourages experimentation with digital media and introduces students to key concepts in project and product development.

Syllabus

Silicon valley and other centres of technologyThe rise of the entrepreneurDeveloping a digital media projectCritical and historical perspectives on uberfication and other tech jargonFinding your audience and usersUser testing and audience researchEthics of technologyRapid prototypingMinimum viable productsSocial construction of technology

Assessment items

1. Critique

2. Pitch

3. Digital Artefact

Learning outcomes

Upon successful completion of this subject, students should:

be able to research, plan, develop and pitch a complex digital artefact of relevance to professional practice;

be able to critically reflect upon the role of social and digital media in society, including major ethical concerns;

be able to critically reflect on appropriate research and evaluation methodologies for defining and working with digital media audiences and users;

be able to examine the impact of emerging models for media creation, distribution and consumption upon existing media, communication, and creative industries; and

be able to demonstrate key project and product development principles in the design of a complex, experimental digital artefact.

Enrolment restrictions

This subject is available only to students studying courses at AQF levels 8-9.

CCI502 Replaced by CCI506 from 202130