Abstract
The subject introduces students to the discipline of strategic communication by addressing three important questions: what is strategic communication?; what is its role in society?; and, how is communication planned, produced and executed? This subject explores the processes that inform professional communication for purpose and impact.
Syllabus
Orientation and introduction to the professionHistory of strategic communicationContexts of practice (intersections with content creation and News and Media)Media EcosystemLegislative frameworks and regulationsStrategic communication processFundamental skills for working in strategic communicationResources and constraintsCareer possibilitiesReflecting on professional practice
Assessment items
1. Understanding the context
2. Designing a communication strategy
3. Producing PESO Tactics
Learning outcomes
Upon successful completion of this subject, students should:
1.
be able to articulate the history, context and purpose of strategic communication;
2.
be able to demonstrate the fundamental skills of a strategic communicator;
3.
be able to follow a basic process for developing strategic communication; and
4.
be able to generate ideas and information to execute the communication planning cycle.