Abstract
This subject develops students' capabilities in conceptualising communication campaigns through exploring the strategic and tactics aspects of campaigns, the theories underpinning campaign development, delivery and evaluation. Students learn to apply strategic planning models in designing integrated strategic communication campaigns involving a range of multimedia and multimodal communication activities. Students investigate … For more content click the Read More button below.
Syllabus
The strategic communication planning cycle Delivering best practice as a strategic communication professional Building knowledge, skills and abilities Understanding the inner workings of a strategic communication team in a range of organisational contexts Addressing and complying with ethical and legal issues relating to strategic communication Designing a response to a … For more content click the Read More button below.
Learning outcomes
Upon successful completion of this subject, students should:
1.
be able to plan and deliver the production of strategic communication for a variety of media on real world projects;
2.
be able to demonstrate the developing skills of a strategic communication professional; and
3.
be able to reflect on their practice as a strategic communication professional.
Assumed knowledge
STC200 Strategic Communication Perspectives 1