Abstract
This subject introduces students' knowledge, skills and abilities to design and create a strategic communication solution to achieve specific objectives. Students learn how to conceptualise, plan, design, resource and evaluate a communication strategy to reach a particular audience. Students learn the importance of relationship and issues management in implementing a … For more content click the Read More button below.
Syllabus
The strategic communication planning cycle Building the skills of a strategic communication professional Recognising ethical and legal issues relating to strategic communicationUnderstanding a client brief Understanding the role of research to inform strategy Understanding your audience Understanding the broad media landscape
Learning outcomes
Upon successful completion of this subject, students should:
1.
be able to conceptualise, plan, resource and implement a communication strategy;
2.
be able to demonstrate evidence of implementing, reflecting and evaluating communication strategy;
3.
be able to undertake research and discern information to develop evidence-based strategy;
4.
be able to demonstrate approaches to managing professional relationships and issues; and
5.
be able to demonstrate the interpersonal and communication skills of a strategic communicator.