Abstract
International economic, cultural, political and legal environments will be studied as a prelude to planning marketing strategies for international markets. The subject will examine the role of marketing research, international finance, market entry and expansion strategies and the marketing mix in international marketing.
Syllabus
International marketing researchThe international environment: Economic and financial; cultural; political and legal; technological and environmental; and competitive factorsInternational marketing planningMarket entry and expansion strategiesProduct and service strategiesDistribution and supply logisticsPricing strategies and foreign exchangePromotional strategiesContemporary issues and future trends
Assumed knowledge
Assumed knowledge in this subject is equivalent to that covered in MKT110.