Abstract
Business research plays an important role in informing strategic business decisions for managers, marketers, human resource advisors, analysts and other business professionals. Research can be used more effectively if managers understand the processes and techniques that have generated research findings. This subject introduces the principles of business research methods. Students … For more content click the Read More button below.
Syllabus
Research in organisational contexts - setting the sceneResearching the issue - data sourcesContemporary methodologies and analysis (quantitative, qualitative and emerging)Research planning and designEthics in business researchWriting the reportInterpreting and communicating the findings for different stakeholders
Learning outcomes
Upon successful completion of this subject, students should:
1.
be able to work independently and/or collaboratively to Identify research opportunities contextualised within the business and aligned to strategic goals;
2.
be able to work independently and/or collaboratively to collect and synthesise insights from a range of sources relating to a business problem;
3.
be able to work independently and/or collaboratively to select and justify processes and techniques associated with contemporary business research methodologies;
4.
be able to work independently and/or collaboratively to assess ethical issues in business research; and
5.
be able to work independently and/or collaboratively to plan, design and report on a research project.
Assumed knowledge
MGT501 and MGT510
Enrolment restrictions
Postgraduate students only. Not available to students who have completed HRM50 or MKT560 or HRM507.