Abstract
This subject aims to provide students with the knowledge, understanding and skills relating to strategic planning processes within organisations. The subject examines the factors which influence strategic planning processes such as decision making, management, communication, leadership and innovation. These key issues will be explored in detail to enable students to … For more content click the Read More button below.
Syllabus
Strategic planning and its theoretical basesStrategic planning processesValue creation and business successEnvironmental scanningCompetitive intelligenceStrategic decision makingPerformance measurement strategy frameworksStrategic communicationLeadership and strategyChange management Innovation and strategy
Learning outcomes
Upon successful completion of this subject, students should:
1.
be able to understand and apply relevant theoretical concepts of strategic planning;
2.
be able to critically analyse current strategic planning issues in a world of constant change;
3.
be able to define and use the decision-making process in an organisational context;
4.
be able to examine and criticise the role of communication in the strategic context;
5.
be able to analyse and reflect on the interface between leadership and strategy; and
6.
be able to assess effective practices of innovation in an organisation, identify key issues and formulate and apply appropriate innovation strategies for enhancing the performance of an organisation.