Abstract
Data and analytics can help decision makers in public, private and not-for-profit organisations transform operations, cut costs, improve efficiency, predict customer behaviour, enhance employee satisfaction, improve recruitment and employee-organisation fit, generate forecasts, and generally make informed strategic decisions. This subject teaches leaders and senior executives how to use analytics to … For more content click the Read More button below.
Syllabus
Introduction to data sourcesSocial media and web traffic toolsStrategic data analytics (descriptive, predictive and prescriptive)Data governance and ethicsSampling & biasForecastingVisual tools and interactive media
Learning outcomes
Upon successful completion of this subject, students should:
1.
be able to track and report industry trends;
2.
be able to evaluate ethical issues associated with data collection and usage;
3.
be able to individually or collaboratively identify and evaluate a range of data sources;
4.
be able to individually or collaboratively synthesise and integrate diverse data sources and discuss implications for strategic business operations;
5.
be able to individually or collaboratively make recommendations to resolve business problems;and
6.
be able to individually or collaboratively utilise visual tools and interactive media to communicate and engage with diverse stakeholders
Enrolment restrictions
Postgraduate students only