Abstract

The subject introduces the strategic planning function within an organisation. This includes consideration of an organisation's internal resources as well as the external factors which impact upon strategic decision making. The formulation, implementation and selection of strategic alternatives which mesh with these factors is also examined. This subject may include … For more content click the Read More button below.

Syllabus

An introduction to the study of policy formulationThe corporate mission and goals or objectivesInternal resource auditsAssessment of the external environmentStrategy evaluation and developmentStrategy implementation