Abstract
The subject introduces the strategic planning function within an organisation. This includes consideration of an organisation's internal resources as well as the external factors which impact upon strategic decision making. The formulation, implementation and selection of strategic alternatives which mesh with these factors is also examined. This subject may include … For more content click the Read More button below.
Syllabus
An introduction to the study of policy formulationThe corporate mission and goals or objectivesInternal resource auditsAssessment of the external environmentStrategy evaluation and developmentStrategy implementation
Learning outcomes
Upon successful completion of this subject, students should:
1.
be able to identify and examine underlying assumptions that underpin strategic management;
2.
be able to apply and critically analyse strategic management concepts and models; and
3.
be able to reflect on learning, and integrate prior knowledge and skills, to develop strategic recommendations.