Abstract

In this subject students will learn how to research business problems and priorities using current solution-based investigation and sales principles. Students will learn how to define clear objectives and strategies for managing and leveraging a business relationship and generating stakeholder buy-in and alignment for preferred solutions. This subject will offer … For more content click the Read More button below.

Syllabus

Concepts & Buyer NeedsSPIN - Situation & Problem QuestionsSPIN - Implication & Need/Payoff QuestionsSolution SellingLeveraging RelationshipsExisting CustomersCapability & Solution DesignClosingObjections & CompetitionThe Challenger Sale Method

Enrolment restrictions

Only available to students enrolled in IT Masters relevant courses