Abstract

This subject provides a detailed introduction to the fundamentals of marketing principles and practice to facilitate adoption of successful marketing strategies in an organisational context. Marketing concepts, theories and principles are covered, along with their application to the library and information environment. The subject examines the distinct characteristics of services … For more content click the Read More button below.

Syllabus

Marketing conceptsServices marketingMarketing planningMarket segmentationMarketing mixBrandingPromotion techniques

Assessment items

1. Report -- Marketing
2. Developing a marketing plan

Enrolment restrictions

Not available to students who have completed INF420 or INF507