Abstract

This subject builds on foundational knowledge, skills and application of communication practice. Students from the strategic communication, news and media, and design and content creation majors will contribute to a multidisciplinary project. Students will learn how to: implement appropriate strategy, research and evaluation methods in multidisciplinary contexts; reflect on their … For more content click the Read More button below.

Syllabus

Communication planning cycleSocietal impacts on practicePlanning complex projectsUndertaking researchAdvanced skills in planning and implementing a communication projectPlanning culturally appropriate communication outputsMethodological frameworks to master specialisation practiceStakeholder engagement in the process of complex problem solvingInterpersonal skillsReflecting on practice

Assessment items

1. Project Research Report

2. Project Pitch

3. Communication Project and WIP reports

Learning outcomes

Upon successful completion of this subject, students should:
1.
be able to apply the communication planning cycle to develop a communication solution;
2.
be able to apply relevant methodologies to inform practice;
3.
be able to work collaboratively in a multidisciplinary team to produce culturally appropriate outputs; and
4.
be able to evaluate and reflect on practice.

Learning resources

Additional resources required by students

ABC News (Tue 19 Mar 2019 at 11:41am ) New Zealand PM Jacinda Ardern leans on Facebook to drop Christchurch shooting footage. https://www.abc.net.au/news/2019-03-19/new-zealand-facebook-christchurch-shooting-video-sheryl-sandberg/10915184?utm_campaign=abc_news_web&utm_content=link&utm_medium=content_shared&utm_source=abc_news_web Carlson, B., & Frazer, R. (2018, April 5). Indigenous voices are speaking loudly on social media but racism endures. The Conversation. https://theconversation.com/indigenous-voices-are-speaking-loudly-on-social-media-but-racism-endures-94287 Edelman (Jan 20, 2020 ) … For more content click the Read More button below. Holtzhausen, D., & Zerfass, A. (Eds.). (2014). The Routledge handbook of strategic communication. Mayo, T. & O’Brien, K. (2023) The Voice to Parliament handbook, Hardie Grant Explore. Mayo, T., “The creation of the Uluru Statement from the Heart”. The Voice to Parliament Handbook. Mayo, T & O’Brien, K., “Introducing the Voice to Parliament”. The Voice to Parliament Handbook Phillips, J. (2019). Indigenous Australian Studies, indigenist standpoint pedagogy, and student resistance. In Oxford Research Encyclopedia of Education. Chignell, H. (2009). Key Concepts in Radio Studies. SAGE Publications Ltd.  Southern Cross Austereo. (n.d.)  https://www.southerncrossaustereo.com.au/about/ Clarke, D. (14 July, 2023) Interpersonal Communication. [LinkedIn] https://www.linkedin.com/learning/interpersonal-communication-22638889/building-rapport?autoSkip=true&resume=false&u=2096756 Bradford, D. L., & Robin, C. (2021). Connect: Building Exceptional Relationships with Family, Friends and Colleagues. Penguin UK. Parincu, Z (n.d.) Interpersonal Communication: Definition, Examples, & Skills [blog post] Berkley Wellbeing website. https://www.berkeleywellbeing.com/interpersonal-communication.html Goleman, D., & Boyatzis, R. (2017). Emotional intelligence has 12 elements. Which do you need to work on. Harvard Business Review, 84(2), 1-5. Emotional Intelligence https://www.youtube.com/watch?v=tbKr0EuiVjc empathy https://youtu.be/1Evwgu369Jw active listening https://youtu.be/z_-rNd7h6z8