Abstract
This subject provides students with the knowledge, skills and abilities required to understand the commonalities and differences between the specialised fields of strategic communication, news and media, and design and content creation. Students apply the communication planning cycle in a multidisciplinary context to develop their understanding of practice.
Syllabus
Societal contextsThe communication planning cycle: A multidisciplinary approachUndertaking insightful researchStrategy and planningPlanning culturally appropriate communicationImplementation: Actioning your planUnderstanding optimisation, evaluation and learningsTechnical skillsStrategic communicationNews and mediaDesign and content creation
Assessment items
1. Responding to the brief
2. Delivering on the brief
3. Presenting outputs to our client