Abstract
This subject explores research methods commonly used in communication industries. The subject covers fundamental principles and concepts in communication research and methods, as well as techniques and analysis used to address contemporary industry issues and problems. Students are required to plan, propose, implement and evaluate a research project.
Syllabus
Defining problems and planning researchQualitative methodsQuantitative methodsData analysisData interpretation and representationConducting research in the fieldTeam-work strategiesEthical approaches to research
Learning outcomes
Upon successful completion of this subject, students should:
1.
be able to demonstrate an understanding of important research concepts;
2.
be able to identify different methodological approaches;
3.
be able to apply concepts in planning and undertaking research; and
4.
be able to propose and conduct a research project and report on your findings as part of a team
Enrolment restrictions
Incompatible