Abstract
This subject develops students' ability to plan and stage an event, emphasising the strategic value of events and the importance of planning at every stage. This subject provides students with sound knowledge of event management processes and a broad range of event-related skills. This subject is designed with adaptable delivery … For more content click the Read More button below.
Syllabus
Principles, practices and processes of strategic event managementAligning events to public relations and organisational goalsCommunication components of eventsProject management principles for strategic events
Learning outcomes
Upon successful completion of this subject, students should:
1.
be able to apply strategic planning and project management skills in executing a real or simulated event; and
2.
be able to devise and implement message strategies to communicate to stakeholders through an event.