Abstract
Social media is now predominant in the worlds of communication, marketing, and content. Professionals in these fields, and many others, are required to have strong expertise in devising social media strategies that work. This micro-subject delivers practical skills of use to those who need to develop social media strategies using … For more content click the Read More button below.
Syllabus
What is a social media strategy?The role of social media within an overall content strategyPaid, earned or owned? Today's trends in social
Learning outcomes
Upon successful completion of this subject, students should:
1.
be able to explain the importance of using social media for communication, marketing and content;
2.
be able to develop and explain a social media strategy; and
3.
be able to produce a content plan targeting relevant social media platforms.