Abstract
Today's organisations operate in a market place where change occurs at a magnitude and duration that has not been seen before. The role of information, globalisation and the global digital economy now sees worldwide events quickly translated into our local economy. Business scenario planning is about implementing processes that allow … For more content click the Read More button below.
Syllabus
what is scenario planning?the principles of scenario planning;business scenario planning methods;problem based solutions and what questions to ask;the past, the present, uncertainty and assumptions;data sources and turning information into knowledge; andscenario planning and business strategy.
Learning outcomes
Upon successful completion of this subject, students should:
1.
be able to utilise appropriate sources of data;
2.
be able to apply theoretical models of forecasting to predict trends;
3.
be able to interpret market based signals and their likely impact on an organisation;
4.
be able to critically analyse the impact of crisis conditions and develop responses to sudden market changes; and
5.
be able to justify decisions based on market data and make reasoned recommendations.
Assumed knowledge
It is assumed students will have knowledge equivalent to BUS204 or MKT230
Enrolment restrictions
Undergraduate students.