Abstract

In this subject, students prepare an in-depth 5 year business strategic plan for an existing agribusiness.  It is a project-based study where students will analyse an existing agribusiness, determine the long term goals and objectives with the owners or managers, and create a strategy for its improvement and/or development.  In … For more content click the Read More button below.

Syllabus

This subject will cover the following topics: Review of strategic directions of an existing agribusiness;Evaluation of potential opportunities including the opportunity of setting up a new agribusiness;Mission, goals and objectives;Auditing of internal environment of the agribusiness including natural resources;Auditing of external environment that will impact on the achievement of goals … For more content click the Read More button below.

Assessment items

1. Business summary & project management tools
2. Internal & external audit and SWOT analysis
3. Strategic direction of the business
4. Draft Marketing and Operations plan
5. Draft Organisation and HR plan
6. Draft Financial plan
7. Final business plan summary & presentation
8. Revising the plan and capability self assessment

Assumed knowledge

It is assumed that students have already completed the majority of the Masters program and are nearing the end of the course, thus enabling students to examine the following areas:

• strategic and human resource management• marketing research and planning• agricultural production systems• financial planning and performance assessment• environmental, legal, political and social factors.

If students have not previously studied one or more of these areas they may find, during their study of Agribusiness Planning, that they will have to devote additional time through independent study to acquire appropriate knowledge in one or more of the areas.