Abstract
Issues and crisis management are core communication disciplines. Together they provide the framework for building, maintaining and protecting organisational reputation on and offline. This subject critically explores organisational reputation with a focus on issues and crisis. It explores principles, theory and case studies of contemporary practice.
Syllabus
The nature of issues, crises and reputation.Contemporary issues, crises and reputational theory.Approaches, frameworks and principles for issues and crisis management, including legaal and ethical considerationsApproaches to managing organisational reputation: Offline and OnlineConcepts and protocols for responding to issues, crises and reputational threats.
Assessment items
1. Issue Case Study
2. Risk communication
3. Crisis Communication Plan