Building your Professional Profile

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Abstract

This subject aims to introduce students to the professional practice of communication and employment in the sub-disciplines of strategic communication, news and media and design and content creation. It is designed to provide a broad understanding of contemporary communication practice in a national and international context. Students will learn how to present themselves as a personal brand, how to begin developing professional networks and reputational concepts to inform the building of their professional profile and e-portfolio. This subject is one of four introductory subjects that build the theoretical and discipline specific skills essential for communication professionals.

Syllabus

Personal valuesInterpersonal communicationProfessionalismCareer developmentBuilding professional brand valueWritten and visual digital literacyReputation managementNetworkingProfessional portfoliosProfessional capabilities: self-awareness, knowledge and attitudes

Assessment items

1. Self assessment of personal values

2. Digital Identity

3. Professional Portfolio

Learning outcomes

Upon successful completion of this subject, students should:

be able to produce evidence of developing skills in academic learning and professional practice competencies and attitudes conducive to employment in the communication profession;

be able to identify and describe the key competencies required of communication professionals;

be able to describe and explain current social, economic, political and technological issues shaping communication practice;

be able to analyse, create and reflect on the components parts of a digital identity; and

be able to plan and design an e-portfolio and digital identity as an emerging practitioner.