Applied Entrepreneurial Projects

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Abstract

This subject provides an opportunity for enterprising students to develop and evaluate entrepreneurial ideas, projects and ventures. This subject combines the application of entrepreneurial theory with practical business/management knowledge. The subject explores social and commercial entrepreneurship, and addresses issues including micro-enterprise, mini-preneurship, intrapreneurship as well as corporate entrepreneurship. The focus … For more content click the Read More button below.

This subject provides an opportunity for enterprising students to develop and evaluate entrepreneurial ideas, projects and ventures. This subject combines the application of entrepreneurial theory with practical business/management knowledge. The subject explores social and commercial entrepreneurship, and addresses issues including micro-enterprise, mini-preneurship, intrapreneurship as well as corporate entrepreneurship. The focus is on innovation and entrepreneurship in relation to both product and process.

Syllabus

Entrepreneurship: definition and evolutionEntrepreneurial mindset/thinking: Individuals and organisationsSocial entrepreneurshipDeveloping entrepreneurial venturesCapital and fundingPlanning and pitchingGrowth, valuation and harvest

Learning outcomes

Upon successful completion of this subject, students should:

be able to identify and analyse current theory and research in entrepreneurship and entrepreneurial behaviour;

be able to evaluate the opportunities for a value proposition of an entrepreneurial idea and assess the viability of a project for development;

be able to identify and evaluate start-up processes to a lean business model and apply to a potential start-up idea;

be able to develop and present a business plan for an entrepreneurial venture that is appropriate for different audiences;

be able to describe the pros and cons of venture finance in a start-up business model vs. a sustained growth business model;

be able to develop and present a pitch of a business idea for a start-up for potential investors; and

be able to make recommendations for a entrepreneurial project or venture based on sound and justified evidence.

Assumed knowledge

MKT110, MGT100 and MGT290