Event Management

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Abstract

This subject develops students' ability to plan and stage an event, emphasising the strategic value of events and the importance of planning at every stage. This subject provides students with sound knowledge of event management processes and a broad range of event-related skills. Students learn how to work independently to … For more content click the Read More button below.

This subject develops students' ability to plan and stage an event, emphasising the strategic value of events and the importance of planning at every stage. This subject provides students with sound knowledge of event management processes and a broad range of event-related skills. Students learn how to work independently to make operational event management decisions. Students completing the subject will be able to work in the diverse events industry, both in the planning and delivery of events.

Syllabus

Principles, practices and processes of strategic event managementProject managementAligning events to public relations and organisational goalsCommunication components of eventsTechnical and operational skills to stage an eventEvaluation and reflection strategiesEvidence-based decision making in a team contextRisk assessment and analysis

Assessment items

1. Event Proposal

2. Event and Event Manual

3. Event Evaluation and Reflection

Learning outcomes

Upon successful completion of this subject, students should:

be able to apply strategic planning and project management skills in executing a real or simulated event;

be able to develop an event from inception through to evaluation;

be able to devise and implement message strategies to communicate to stakeholders through an event; and

be able to demonstrate evidence-based decision making in a team context.

Enrolment restrictions

Students should have a basic knowledge of PR and strategies equal to COM116.