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MINMK1 - Marketing
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Structure
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2421BU01 - Bachelor of Business
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Faculty:
Faculty of Business, Justice and Behavioural Sciences
Credit points:
192
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2401AC01 - Bachelor of Accounting
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Faculty:
Faculty of Business, Justice and Behavioural Sciences
Credit points:
192
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Structure
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Compulsory subjects
16 Credit Points
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MKT220
8 CPs
Consumer Behaviour
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MKT340
8 CPs
Strategic Marketing Management
Restricted electives
16 Credit Points
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MGT220
8 CPs
eCommerce
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MKT211
8 CPs
Applied Social Media and Digital Marketing
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MKT230
8 CPs
Market Research
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MKT241
8 CPs
Marketing in Action
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MKT303
8 CPs
Social and Sustainability Marketing
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MKT310
8 CPs
Integrated Marketing Communications
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MKT390
8 CPs
Managing Brands and Product Innovation
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